Simplifly Deccan, formerly Air Deccan, was the first Indian low-cost carrier. Headquartered in Bangalore, it operated domestic flights from seven base airports using a fleet of Airbus A320, ATR 42 and ATR 72 aircraft. The airline appealed to middle class travellers with low fares and a large route network. It also employed several innovative methods to ensure the profitability of its business model. Nevertheless, Simplifly Deccan suffered high losses and merged with Kingfisher Airlines in April 2008. Kingfisher replaced the Deccan brand with Kingfisher Red in August 2008.