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The Indian garment industry is witnessing certain interesting trends as the consumer behaviour, preference and lifestyle of Indian women is undergoing a significant change. Due to the increasing influence of western culture and increasing female working class, the market is witnessing a huge demand for women’s western wear, which is more than that of the demand for ethnic wear at present.

As per a recent report by RNCOS- a leading industry research and consultancy firm, “Indian Women Wear Market Forecast to 2015”, the Indian womenwear market is likely to grow at around 11% during 2013-2015. The report also indicates that innerwear segment is the fastest growing segment and private labels are gaining the desired momentum. Elitify, which is India’s premier style lounge, has been catering to men and women with most modern, impressive, yet effortless styling options since October 2012. Elitify offers an amazing collection of stylish garments for women that help you enhance your looks and stay stylishly up to date with hottest trends. The site offers an amazing collection of bright and bold dresses that elevate your style and lend you a special appeal. Not just womenwear, you can find various accessories such as jewellery timepieces, belts, designer scarves, sunglasses, shoes, watches, and writing instruments from company’s website. You can also browse through the site for various gift options such as makeup kits, bath & body products, and skin care products. The designer labels comprise Bally, BCB, Generation, Calvin Klein, DKNY, Dolce and Gabbana, Espadrille, Gucci, J.Crew, Juicy Couture, KAS New York, Kenneth Cole, Marc Jacobs, Ralph Lauren, Spanx, and Victoria’s Secret. The success and popularity of owes to the fact that the firm consistently tracks the fashion and luxury goods markets across the globe to look out for most modern clothing, accessories, and shoe wear. You can also get world-class designer labels on their website along with highly-sought after products in the domestic market. Apart from offering customized shopping experience, you also get professional assistance from a personal stylist, who helps you in making your experience truly worthwhile.  Anahat Rawal, the co-founder of Elitify states, ‘Women now love to match their clothes with the accessories rather than matching accessories with the clothes. As the mobile handsets, covers and everything else is now available in colourful designs and thus you need to match the clothes with accessories.” Anahat informs that Elitify has partnered with leading and established artisans and well established houses to introduce designer wear and exclusive collections for women. The company aims at launching a large number of unique collections in the days to come to help the women dress up elegantly yet maintain an inherent style. Elitify, offers exclusive collections for men, women, and kids by leading designer wear and labels. You also get door-to-door delivery and user-friendly browsing experience through their online catalogues. 

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